How To Write Your Own Copy
Some short videos with general advice, hints and tips on how to write your own copy.
Useful for new copywriters or a business owner who would like to write their own copy to promote their own business.
Part 1 - Fear of the Blank Page/ Research
How to overcome the fear when faced with a blank page. How to fill the page with research - what should you research? Where can you find it?
Part 2 - Key Words and Headlines
Continuing from part 1. Using the key words found within the research to create interesting and compelling headlines for a social media post.
Part 3 - The main Body Content
Continuing on from parts 1 & 2. Using the main idea of the headline to write the main body of content- what is the message?
Part 4 - Proofreading and Editing
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Part 5 - The Call to Action
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Cuppa and a Chat with Cal
Join me, Cal Smith for a cuppa and chat about various topics. Find out who I am and more about my story.
Discuss hot topics in the media and in the world of business, marketing and copywriting.
Cuppa and a Chat Episode 1
Meet Cal Smith and find out about her journey from teacher to copywriter.
Cuppa and a Chat Episode 2
Cal discusses her experience working with 4 year olds in the Middle East - Where did all the creativity go?
Cuppa and a Chat Episode 3
Cal graduates from The College of Media and Publishing.
What can she offer you?
Cuppa and a Chat Episode 4
The Pursuit of Happiness -
what makes you happy and what are you doing to make it happen?
Cuppa and a Chat Episode 5
Who am I? (Part 1) Pakistan -
The tale of how I came to sit on an educational advisory board in Pakistan
Cuppa and a Chat Episode 6
Who am I? (Part 2) Lebanon-
The tale of how I went to Beirut to sell a curriculum I had designed for a waste solutions company.
Cuppa and a Chat Episode 7
We all need to take a little time to breathe, reset and regroup. How do you intend to do that this summer?
Also gardening advice required. Lol!
Cuppa and a Chat Episode 8
Meet Dr Miriam Fine - A transformational life coach.
Discover what a life coach is and the benefits of coaching.
Cuppa and a Chat Episode 9
Beat the Resistance. What is holding you back? Sometimes we are our own worst enemy.
Cuppa and a Chat Episode 10
Who am I? (Part 3) The Isle of Man
Taking my daughter back to the Isle of Man so she could see where I come from and see my heritage. A very strange experience.
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